Healthy Homemade Habits: a recipe and wellness site my wife runs on her own

Built for a writer who doesn't code

My wife knows food and healthy habits. She does not want to open a code editor. The brief was simple: build something she can write, update and grow on her own terms, and make it look like something worth trusting.

Building for a non-technical content creator is a different problem than building for a client. There's no approval process or ticket queue to catch problems, so if something is hard to use, it doesn't get used.

What I did

Designed around the content. Every layout decision started from the writing: what she publishes, how long a piece runs, and what a reader needs to see first. The visual design came after those answers.

Built the interactive features. The quiz and the grocery list builder drive the most visits to the site. I built both to load fast and work well on a phone.

Made it independent. She can create, edit and publish without touching a terminal or calling me. [ Placeholder: CMS or authoring workflow detail. ]

Kept it fast and findable. Static rendering where possible, optimized images, and structured content so search engines can index recipes and guides properly.

What I learned

I'd instrument what readers do after the quiz before I build anything else. We know the quiz gets traffic. We don't yet know how many of those people come back, and that's the metric that tells you whether the habit-building side of the site is working.