TRStudios: founding and running a development studio
TRStudios is my development studio: client work, workshops and consultation, plus a pipeline of our own products. This case study covers the business side (positioning, process and the product roadmap) as much as the code.
My roleFounder & lead developer
Timeline2024 - present · Highland Park, IL
BuildReact · Next.js · TypeScript · Node · Vercel
OutcomeMore than 15 client projects delivered
Giving my freelance work a structure
After years of freelancing I had the skills but not the structure: every engagement started from zero, and there was no way to grow past the hours I could personally bill.
I set up TRStudios as a named business with defined offers, a repeatable delivery process and its own products, so revenue isn't tied only to client hours.
What I did
Positioned the offers. Split the work into custom development, workshops and consultation, each with its own page, audience and buying path.
Standardized delivery. A shared kickoff, component library, preview deployments for client review, and an accessibility and SEO/AEO pass before every launch.
Built a product pipeline. Scoped four in-house products: FieldKit Sync (field service SaaS), DeetSheet (sales notes), VirtualBoss (AI productivity) and PlantSpace AI (plant planning). I prioritized them by [ Placeholder: criteria ].
Ran the business. Handled client communication, pricing, invoicing and scheduling with [ Placeholder: tools and habits that keep it running ].
15+Client projects delivered
4In-house products in development
14Workshops or consultations run